SuccessWave Advisory Group — Enterprise Transformation | AI | Operating Models. Scale With Intention.
Boutique Enterprise Transformation Consultancy

Redesigning how enterprise organizations get work done.

SuccessWave Advisory Group partners with enterprise leaders to turn fragmented processes, unclear ownership, and manual workflows into scalable operating models, execution frameworks, and automation-ready systems — led by Justin T. Neal.

Our Point of View
“Successful transformation rarely starts with more technology. It starts with understanding the work, clarifying ownership, making risk visible, and building the management system that allows change to stick.”

— SuccessWave Advisory Group

What We Do

Focus areas

Engagements span enterprise transformation strategy, program governance, operating-model design, AI enablement, workflow automation, and cross-functional execution.

01

Enterprise Transformation Strategy

Turning broad strategic objectives into executable, owned programs.

02

Program & Transformation Governance

Milestones, decision rights, dependency management, and executive steering.

03

Enterprise AI Transformation & Enablement

Workflow-first AI adoption that changes how work gets done, not just tool access.

04

Workflow Architecture & Automation

Separating repeatable work from judgment-heavy work, then automating safely.

05

Operating-Model Design

Connecting process, systems, ownership, and reporting into one coherent model.

06

Customer Success & Revenue Operations

Lifecycle standardization, retention programs, and GTM systems at enterprise scale.

Proof of Work

Case studies

Real transformation programs — enterprise engagements at VMware, IBM, and SolarWinds, plus client work led through SuccessWave Advisory Group.

Enterprise · VMware 2021–2024

Transforming Enterprise Customer Operations at VMware

Standardizing customer operations and revenue-risk visibility across a $700M+ SaaS portfolio.

$700M+SaaS portfolio
80%manual process reduction
Read the case study
Enterprise · IBM 2018–2020

Building Customer Success Infrastructure for IBM's SaaS Transformation

Scaling a Customer Success operating model across 9 business units and 250+ SaaS products.

$500M+products supported
$15M+retained revenue
Read the case study
Enterprise · SolarWinds 2015–2017

Building CRM & Customer Health Foundations at SolarWinds

Standing up SolarWinds' first customer health-scoring framework and lifecycle feedback programs on a modernized Salesforce foundation.

SalesforceCRM platform owned
NPS + QBRprograms launched
Read the case study
Global Enterprise SaaS Active

Turning Retention Strategy Into a Cross-Functional Operating System

Connecting AI adoption, strategic-account risk, partner health, and billing friction into one program.

+4–6 ptsNRR improvement target
44success plans live
Read the case study
Global Data & AI Platform Active

Designing an AI-Ready Campaign Operations Operating Model

Redesigning high-volume global campaign production for standardization, automation, and scale.

~3,000campaign tickets / year
20%efficiency ambition
Read the case study
Diversified Media Enterprise Active

Redesigning Payroll Reconciliation Without Removing Human Judgment

Mapping four fragmented processes into a standardized, audit-ready model for human-in-the-loop control.

4operating units
5 daysreview sign-off window
Read the case study
Multi-Market Broadcast Media Active

Modernizing Advertising & Revenue Operations Across a Multi-Market Broadcast Group

Replacing a fragmented, decades-old advertising technology stack with a connected, partly-automated operating model.

72%copy instructions automated
$75Munvalued inventory surfaced
Read the case study
National Health Services Enterprise Active

Turning Manual Contract Drafting Into a Governed, AI-Assisted Sales Workflow

Redesigning sales-to-contract and lead-generation workflows for a national health services enterprise.

~61 hrs/wkrecoverable capacity modeled
10candidate workflows shortlisted
Read the case study

Have a transformation problem without a clean owner?

Let's talk about what's fragmented, who owns what, and where AI can actually help.

Start a conversation
Led By
Justin T. Neal

Justin T. Neal

Founder & Principal Consultant

Nearly a decade leading program management and transformation initiatives across SolarWinds, IBM, UKG, and VMware. Founder & Principal Consultant of SuccessWave Advisory Group since 2024.

Read the full story
~10 yrsenterprise SaaS transformation
4Fortune-caliber SaaS companies
2major business-model transitions lived
2024SuccessWave Advisory Group founded